Facebook

This is why most of the facebook users use facebook in a wrong way..
but first what is facebook?
Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.

History

On July 20, 2008, Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks. The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a cleaner look. Facebook began migrating users to the new version in September 2008

User profile/personal timeline

Facebook login/signup screen Each registered user on Facebook has a personal profile that shows their posts and content. The format of individual user pages was revamped in September 2011 and became known as "Timeline", a chronological feed of a user's stories, including status updates, photos, interactions with apps and events. The layout let users add a "cover photo". Users were given more privacy settings.In 2007, Facebook launched Facebook Pages for brands and celebrities to interact with their fanbase. 100,000 Pages launched in November. In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier sharing.

Like button

Human billboard advertising Facebook Canberra in the City page at the National Multicultural Festival

The "like" button, stylized as a "thumbs up" icon, was first enabled on February 9, 2009,and enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content is more likely to appear in friends' News Feeds. The button displays the number of other users who have liked the content.The like button was extended to comments in June 2010. Facebook expanded Like into "Reactions", choosing among five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry".

Instant messaging

Facebook Messenger is an instant messaging service and software application. It began as Facebook Chat in 2008, was revamped in 2010 and eventually became a standalone mobile app in August 2011, while remaining part of the user page on browsers.
Complementing regular conversations, Messenger lets users make one-to-oneand group voice and video calls.Its Android app has integrated support for SMS and "Chat Heads", which are round profile photo icons appearing on-screen regardless of what app is open, while both apps support multiple accounts, conversations with optional end-to-end encryption and "Instant Games". Some features, including sending money and requesting transportation, are limited to the United States. In 2017, Facebook added "Messenger Day", a feature that lets users share photos and videos in a story-format with all their friends with the content disappearing after 24 hours;Reactions, which lets users tap and hold a message to add a reaction through an emoji; and Mentions, which lets users in group conversations type @ to give a particular user a notification.

Following

Users can "Follow" content posted by other users without needing to friend them. Accounts can be "verified", confirming a user's identity.

News Feed

News Feed appears on every user's homepage and highlights information including profile changes, upcoming events and friends' birthdays. This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause. Initially, the News Feed caused dissatisfaction among Facebook users; some complained it was too cluttered and full of undesired information, others were concerned that it made it too easy for others to track individual activities (such as relationship status changes, events, and conversations with other users). Zuckerberg apologized for the site's failure to include appropriate privacy features. Users then gained control over what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts and newly added friends.

now Back to the topic why most of facebook user use facebook in a wrong way.

1. CONFUSE PUBLIC AND PRIVATE CONVERSATIONS

There are a few ways to communicate on Facebook. One is to post a message on your Timeline for everyone to see.

Another is to post a message directly to a friend's Timeline. These are the posts that show up in your Timeline labeled "Jane Doe > John Doe."

Far too many people think the second method is a private conversation. That isn't the case. Think of it like a public speaker on stage talking to one audience member instead of the entire audience. Everyone can still hear everything they're saying.

I've seen people who don't know this ask friends very personal questions. It can be embarrassing for everyone.

To send a private message, click the Messages link to the left of your news feed. Then click the New Message button.

You can also go to your friend's profile page and click the Message button near the top right of the page. Or, just pick up a phone.

OVERSHARE

Social media sites like Facebook encourage you to post your thoughts, experiences, pictures, videos and whatever else you feel like. This can lead people to share things like what they had for breakfast. Detailed relationship woes are another favorite. How about the fact you're out of town for a while? Thieves love that one.

But a recent study from the University of Birmingham found oversharing is more complex. It seems sharing too many photos — even if they're nice photos — can damage your real-life relationships and cost you friends.

Of course, "too many" is relative, but there are a few guidelines. If you like to post "selfies," or shots featuring just you, dial it back to important events, like a new haircut.Also, photos of you with certain friends tend to turn off your friends and family who weren't there. Photos of immediate family and significant others, however, seem to be OK.

INCLUDE TOO MUCH INFORMATION IN PHOTOS

This is similar to oversharing, but carries more risk. Smartphones and some newer standalone cameras can embed GPS information into photos.

Anyone who knows how to read this can see where your photos were taken. That means they can find your house, kids' school or other important locations.

Fortunately, Facebook removes this information from your photos before it displays them. But not every site does, and Facebook might change its policy in the future.

So before you upload a photo, make sure it's clean.

In Windows you can right click a photo and choose Properties. In the Details tab, click the "Remove Properties and Personal Information" button. Mac users, and Windows users who want to clean a bunch of photos at once, can use a program like XnView.

On a smartphone, you can turn off GPS when you're taking pictures. To turn it off on your iPhone, go to Settings>>Privacy Location Services. You can turn it off for everything or just for the camera.

       For Android, go to Settings>>Location Services and turn GPS off when you don't need it.

       For Windows Phone, go to Settings>>Location to turn off Location Services.

If you don't think you'll remember, use an app like PixelGarde to check photos before you post.

Don't forget to check what's in the photos. For example, a picture that shows your house number or street name isn't good to post. Pictures of valuables aren't great either.

"There was a story about this just the other day. A reality-TV cast member at a restaurant posted pictures of his lobster dinner and $50,000 watch on Instagram."

A thief who was in the neighborhood saw the photos. He went to the restaurant and tried to steal the cast member's watch! The thief didn't get it, but I think the lesson is clear.

Of course, the biggest no-no of all is having poor privacy settings

Neglecting split-testing

Facebook ads are one of the most effective ways to drive traffic to your email opt-in pages.
But if you don’t split-test your ads, your campaigns are likely to be more costly and less effective.
Headlines and images are especially important to test when you advertise on Facebook.
By tweaking the headlines and images of my ads, I’ve been able to reduce my cost-per-click by 70%.
Experiment with different headlines, background colors, and even the time of day you publish.
For example, I’ve learned that quotes with dark backgrounds published early in the evening work best for me.

Overusing the “boost post” feature

Clicking on “Boost Post” might be easy, but it is far more effective to take the time and use the Power Editor to promote your posts.

When you boost a post, you have limited ability to target your audience.
Exposing your post to a well-targeted audience is a must if you want to make the best use of your advertising dollars.
Also, because boosting posts is so simple, it can get out of hand and wreck your advertising budget.
It’s okay to boost a post occasionally as long as you don’t make it your only method of getting your content seen.
A great (and free) way to make use of successful posts, is to repost them!
Try reposting your best posts every 3 or 4 weeks on a different day of the week and at a slightly different time of the day.

Using your page to sell – and being obvious about it

The purpose of social media is, well, to be social.
Facebook is where people go in their spare time to be entertained, inspired, and to interact with those in their social circle.
The last thing your followers want is to see a stream of ads when they go to their newsfeed.
Companies of all sizes can find creative ways to promote their products and services while delivering value.
The image below, posted on Reese’s Facebook page, received 11,815 likes and 7.508 shares.
Sharing a brownie recipe that includes Reese’s Minis was the perfect way to provide value and simultaneously promote the product.

Use Facebook as an inbound marketing vehicle. Share a link to an article or video that delivers true value, and ask for people’s email addresses to access complementary (and complimentary) information.
One of my most popular campaigns included a post that directed people to take a personal branding quiz. Once the quiz-takers got their results, I offered them free training to strengthen their personal brand in exchange for their email addresses.
A rule of thumb: don’t let your purely promotional messages exceed 20% of your posts.

Only posting your own content

Exclusively posting your own content won’t allow you to maximize the value you deliver to your followers. The more value you deliver, the more engagement. The more engagement, the more subscribers.
Curating content will position you as an expert in your industry, strengthening your personal brand.
People trust experts. If they trust you, they’ll be eager to sign up for your list.
Posting popular posts from other pages will also allow you to capitalize on their positive momentum. As you might already know, Facebook’s algorithm favors posts with high rates of engagement, which means that the already-popular content you share will be shown to more of your followers.
My most successful shared posts are sourced from pages with millions of followers and thousands of shares and likes.

Broadcasting instead of engaging

What would you do if your neighbor stuck her head out the window every morning, shouted what she had for breakfast, and then closed the window and rolled down the blinds?
Would you want to get to know the neighbor better or would you avoid her at all costs?
Don’t become the “nutty neighbor” on Facebook, or your followers will stay away from you and your business.
Design your posts in a way that opens a conversation. The most engaging posts are those that ask a question, include a poll, or invite comments.
The post below is an example of how Barbara Corcoran, investor on Shark Tank, engages her audience by asking a question.

IMPORTANT: Once people react to your content, make sure you reply to their comments within 24 hours.
We all want to feel acknowledged, and your followers are no exception.
If you engage your audience, you will gain trust and respect, which will result in followers who turn into subscribers.

Posting too often, or not often enough

Your audience has a post-frequency sweet spot that you can only find through testing. Based on the steady decline of Facebook’s organic reach, some social media gurus say that posting 8-10 times a day is ideal. However, when I tried this approach, the engagement rates on my page dropped and the number of “unlikes” skyrocketed.
I eventually learned that posting twice a day was best for my audience.
What matters is that you post at least once a day to continue the momentum of your page activity, and that you don’t post so often that people start to “unlike” your page.

Not aligning to your brand

For followers to decide to become your subscribers, what your business represents must be very clear.
Posting anything that doesn’t match your core message will confuse your audience and negatively impact your subscriber rate.
Your branding should guide all of your actions on Facebook, from the choice of font in your images to the kind of content you share.
Offer variety with a consistent message.
For example, St. Jude Children’s Medical Hospital features personal stories of patients who benefited from the generosity of people like their followers on Facebook.
The Hospital’s page clearly reflects it’s mission of caring.

references
>https://en.m.wikipedia.org/wiki/Facebook
>https://www.usatoday.com/story/tech/columnist/komando/2013/08/30/facebook-public-private-privacy-settings/2699689/
>https://www.jeffbullas.com/7-facebook-mistakes-avoid/